Dr. James Phimister  VP Pharma Marketing Pharma and Biotech Group Elsevier  Effective pipeline decisions are achieved through the careful aggregation and evaluation of internal company-generated information in conjunction with  reliable and relevant external sources. In this presentation we will explore how corporations value information sources, what information sources are  applied to different pipeline decisions, and what are emerging content and content delivery needs. The presentation will draw from two Elsevier-sponsored  studies performed in collaboration with pharmaceutical customers, as well as showcase examples to illustrate emerging trends. 
Andrew White Competitive Intelligence Manager  Novartis Institutes for Biomedical Research 
Conference Plenary Sessions: On hold  
Workshops and Welcome: On hold.
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MONDAY 1 OCTOBER
2012 Programme
Below is a general outline of the conference schedule. Sunday 30 September 15:00 - 17:45 Educational Vendor Workshops 17:45 - 18:00 Networking Mixer 18:00 - 19:30 Welcome Reception and Exposition Monday 1 October 09:00 - 17:00 Conference Sessions & Exposition 18:00 - 21:30 Conference Gala Dinner & Networking Event Tuesday 2 October 09:00 - 17:10 Conference Sessions & Exposition Wednesday 3 October 09:00 - 15:10 Conference Sessions & Exposition
KnowledgeExchange™ topics include:  o The Information Analyst’s Toolbox – Which Tools to Use and Why? o New and Emerging Technologies and Delivery Platforms for Bioscience Information o Text Mining and Visualisation – Practical User Experiences and Outcomes o Managing Content – Copyright and Other Rights Management Issues o Use of Social Networking Solutions – Who is Doing What? And the Benefits Are? o The Surge of Science in Asia
A Case for Role Reversal? – The End-User as Information Supplier 
The Future of Reimbursement for Diagnostics - A Collaborative Case Study to Maximise the Skills and Competencies of Scientific Information and Competitive Intelligence Experts to Anticipate Future Outcomes
Karen Jendro, Scientific Information Services Roche Diagnostics Monika Giese Founder and Principal ICOCI 
Web 2.0 Technologies in Use - A Novartis Case Study on Enterprise Microblogging as a Tool for Information Exchange 
Francesc Roig Medical Information Officer Novartis Farmaceutica S.A. 
Thriving in the Age of Empowered Users  
Tessa Heffernan Information Consultant, International Customer Service Dialog 
Preparing Data for Analysis and Visualization Using BizInt Smart Charts for Drug Pipelines 
Diane Webb President BizInt Solutions, Inc. 
Session Types Plenary Presentations: General presentation assembly for all delegates. Tutorials: Returning by popular demand are the Pharma-Bio-Med Tutorials. The Tutorials will provide you with time to focus on exploring selected practical topics in more depth. Led by a tutor experienced in the topic, these sessions will be delivered in smaller groups in a tutorial style, with interaction and questions from participants encouraged.   KnowledgeExchange™, Breakout Discussion Sessions: Breakout into groups to engage in a lively conversation with information and CI professionals and leading service providers which will address a KnowledgeExchange Topic. This is a perfect opportunity to network with those facing similar challenges and changes in their professional work. Groups will report back their findings which will be presented during the Plenary Session.   Posters: Participate in interactive learning during the Poster Session, an opportunity for you to learn, to gain insights, and to share your ideas with other bioscience information and CI professionals. Workshops: Further professional development and learning opportunities. Attendance at these workshops is open to all registered delegates and is included in the registration fee.
Networking Events These opportunities are designed to connect you with your peers at the conference. Welcome Reception Usher in the conference in style! Make sure to arrive in time to see old friends and make new connections at the official Welcome Reception on Sunday night. Meet the exhibitors while you enjoy hors d' oeuvres and beverages. KnowledgeExchange Discussion Sessions It’s your turn to join the discussion! Breakout into groups to engage in a lively conversation with information and CI peers and leading service providers which will address a KnowledgeExchangeTM Topic. This is a perfect opportunity to network with those facing similar challenges and changes in their professional work. Groups will report back their findings which will be presented during the Plenary Session. Conference Gala & Networking Event All attendees are invited to be a part of this very special evening. This dinner offers an opportunity to connect with peers on the first night of the conference while enjoying local food and entertainment. Coaches will be provided to transport delegates to and from the venue.   Networking Lunches Use your lunch break to recharge and network with colleagues. Converse & Refresh Take time to refuel and relax. Get the energy boost you'll need to make the most of the many opportunities that surround you! All refreshment breaks are located in the Exhibition Hall.
Programme Schedule
These days, finding information is getting easier and easier- anyone can do it. As such, the role of the information professional within our organisation is evolving; whilst the need for an expert searcher remains, this is not our primary role, and there is a greater need for efficient management of information and turning raw data into actionable intelligence. Avoiding information overload and focusing on providing the most relevant, high quality data remain as key objectives. Our organisation is moving towards a culture of cross-functional creative project teams with greater freedom and shared responsibilities. This initiative has helped us to change the perception of the end user that the information professional is an owner and manager of information, and not just the supplier; and that the end user is a valuable partner in the information management process- it is a team effort and not the responsibility of just one person. Secondary sources of information, such as pipeline databases are widely available across the organisation; but these sources alone will never give us the full picture or answer all of our critical questions- there is a need for additional primary intelligence as well to fill in the gaps. With closer interactions between the information professional and the end user, coupled with use sharing tools such as SharePoint, we can focus on primary information gathering, for example from conferences. We see a role reversal, where the end user becomes the information supplier to the information professional. Engaging more with our end users and influencing their behaviour is beginning to bear fruit- this more collaborative model of data gathering and sharing is helping us to deliver the right information to the right people at the right time.
In investment intensive industries decision makers are often faced with high levels of uncertainty,  the fast pace of change requires them to think ahead of time, anticipate potential outcomes and  consider their strategic investments wisely, taking into account as much relevant information as  possible.  We have taken one of the hot topics in Pharma and Diagnostics and put our skills to the test: What published information/sources are available to us that will help identify the issues and  challenges?  What published information/sources are available to indicate trends?  What are the perceptions/assumptions of competitors in that matter? How are they tackling  the challenge? Which external factors will influence the future of reimbursement?  Who are the key players in this scenario and who will have the biggest influence?  Who would be the interesting thought leaders and parties to talk to? Which tools/techniques are required to develop‚ realistic‘ scenarios? Our intention is to take the audience through such a project from kick-off to delivery by focusing on the individual contributions from both, scientific information and competitive intelligence, sharing  our learning’s and revealing the added value of such a successful collaboration. 
Much has been said about 2.0 technologies and its promises for companies: they are supposed to empower employees to be more productive and successful, enabling easy collaborative work and inducing smarter and faster decisions. Proponents of microblogging see it as a way to improve information exchange  and social networking opportunities within corporations through brief, real-time messages that could be broadcasted and accessed from anywhere.  However, there are few empirical data about experiences and lessons learned when these technologies have been implemented in real business  environments, specifically in pharma industry. We present a case-study of use of an Enterprise microblogging platform in a pharmaceutical company where  participation, use and interactivity are described. 
Researchers think that all the information they need is available for free on the web, while unaware that web search results are often incomplete and may  be biased by personalisation or advertisers.    The databases that cover research literature are trying to encompass new publishing models including open  source.  Many library and information centre budgets are flat or shrinking.   Many information professionals are looking  to redefine their service offering  and their value proposition.  In this short presentation we hope to give some perspectives on the key drivers of change and where professional services excel.  We hope to give some  practical examples of the focus and services needed by organisations in order to address these  challenges.  We will also present the views of thought  leaders,  who foresaw the paradigm shift which would be created by the development of  online information services, on the new opportunities brought by  these market forces.
To create meaningful drug pipeline reports and visualizations from multiple databases, data must first be normalized and deduplicated.  New BizInt Smart  Charts capabilities – BizInt Smart Charts Reference Rows and the Vantage Point -- BizInt Smart Charts Edition – help you prepare your data for analysis and  visualization.  This presentation will show how analysis results change when using data from multiple databases, then normalized data from multiple  databases, and finally when deduplicated, normalized fields are used. 
© Copyright Pharma-Bio-Med Organisation 2014
The Role of Information Tools in Accelerating Drug Pipelines 
SUNDAY 30 Sept. MONDAY 1 Oct. TUESDAY 2 Oct. WEDNESDAY 3 Oct.
09:00 - 09:15
Welcome Remarks
Ford Khorsandian Pharma-Bio-Med Organisation 
09:15 - 09:55
09:55 - 10:25
Converse & Refresh   Take time to refuel and relax. Get the energy boost you'll need to make the most of the many  opportunities that surround you! All refreshment breaks are located in the Exhibition Hall.
11:10 - 11:35
11:35 - 12:05
12:05 - 12:20
12:20 - 12:30
12:30 - 12:35
Conference Announcements 
Networking Lunch   Enjoy the local cuisine in this buffet style lunch which offers the opportunity to meet new people or spend time with old friends.
14:00 - 15:30
15:30 - 16:15
Converse & Refresh   Take time to refuel and relax. Get the energy boost you'll need to make the most of the many opportunities that surround you! All refreshment breaks are  located in the Exhibition Hall. 
KnowledgeExchange™ Session (round table discussions)
16:15 - 16:30
Latest developments from Springer for Pharma   Elwin Gardeur  Licensing Manager  Springer During our presentation we would like to inform you about the Springer Pharmaceutical Content Solutions. Springer Content Solutions are an ideal resource  for corporate clients, providing simple access to a comprehensive library of information in a single location with Springer’s industry leading tools and  features. Springer’s Pharmaceutical Collection includes a range of authoritative eBooks and eJournals, SpringerProtocals, SpringerImages, AdisInsight  Databases. We will give you an update about our newly launched corporate platform rd.springer.com which provides access to over 5.4 million research  documents, optimized for corporate users.
16:30 - 17:00
New Career Dimensions - Adding New Capabilities and Gaining New Work Experiences Helen Malone Content Portfolio Manager GlaxoSmithKline Gaining additional capabilities through either formal qualifications or experiencing new roles is one way of broadening your skills and developing your career.  This presentation will highlight how a professional qualification in marketing has helped to enhance an information role.  It will also share how new work experiences such as facilitating senior leadership meetings and leading a communications team at GSK has helped to broaden knowledge and expertise.
17:00
10:25 - 11:10
12:35 - 14:00
Close of Day 
Conference Gala Dinner & Networking Event   All attendees are invited to be a part of this very special evening. This dinner offers an opportunity to connect with peers on the first night of the  conference while enjoying local food and entertainment. Coaches will be provided to transport delegates to and from the venue.
KnowledgeExchange™ topics include:  o Effective Analysis for Competitive Intelligence   o Synthesis and Reporting for Competitive Intelligence o Sources Used for Competitive Intelligence o Legal and Ethical Issues in Competitive Intelligence o Broadening Your Skill-Set for Competencies in Competitive Intelligence o The Validation Step in Competitive Intelligence
Learn what approaches other information and CI professionals have taken to solve problems within their organisations. Summaries from each  KnowledgeExchange™ discussion group will be shared with all delegates during the conference plenary session.
TRACK 2: General Pharma-Bio-Med
TRACK 1: Competitor Intelligence
18:00 - 21:30
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SUNDAY 30 Sept. MONDAY 1 Oct. TUESDAY 2 Oct. WEDNESDAY 3 Oct.
International Institute for Information Professionals 
2013 Pharma-Bio-Med Programme (preliminary)
The Pharma-Bio-Med programme offers a broad set of topics of current interest to scientific, medical, CI and Library professionals. Join us 3-5 November 2013 in Berlin where we will be covering the following cutting-edge topics:
Competitor Intelligence Practices Semantics Dealing with Organisational Change Practical Aspects of Adverse Effects Information Measuring the Value of Information Text-Mining Marketing of Information Services Design and Implementation of New Information Solutions Alerting and Current Awareness Services