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From Medical Information to Medical Knowledge - Evolving Role of a Key Contributor to Business Success  Ines Andres Health Outcomes Research & Medical Knowledge Head  Novartis Farmaceutica S.A. 
Integrated Information via a Virtual Team – Supporting the Business Strategy in a Mid-Sized Organisation 
Ivaldi Silvia  Information Manager  Chiesi Farmaceutci Spa 
TUTORIAL: Primary Intelligence
The Convergence of Scientific Software & Services 
Peter Derycz President and CEO Reprints Desk, Inc.
Managing Copyright Compliance in the Workplace 
Kate Alzapiedi  Business Development Director RightsDirect 
Medical Knowledge Department in Novartis Spain manages scientific evidence, promoting strategies to improve identification, access and diffusion of  scientific information, fully supporting the needs of other areas of the company. With active participation in medical and business departments and involvement in new technologies, Medical Information Officers have become a  professionalized function, executing effective strategic communication of medical evidence while keeping highest standards in medical information to  external customers. From classical “information provider”, Medical Information role has evolved with progressive assumption of scientific communication and knowledge  management as main responsibilities, becoming a proactive contributor to business success, increasing scientific knowledge both internally and externally,  facilitating the explicit of the tacit knowledge, releasing resources while increasing efficiency, and improving quality by specialization. 
It’s well established that Intelligence Activity in our companies begins with the retrieval and analysis of information. This process normally involves different functions within the organisations (e.g. Information Management, Competitive Intelligence, Regulatory Intelligence, Patents,  R&D people…) Partnering with other departments and roles in the organisation is fundamental to ensure a unique and  well integrated system that could efficiently support company’s strategic needs. What is the specific role of Information Department in this process?  How  information specialists can work together with other roles maintaining their own specificity? In this presentation we would like to show you how in Chiesi Farmaceutici, a middle size Pharmaceutical Company,  we are working to set up  a “virtual team", a multifunctional team with well-defined roles, processes and tools to answer to specific strategic needs that can affect company's plans and  decisions.
The evolution of scientific software and services landscape has evolved much like the Big Bang theory – expanding rapidly in its infancy, then cooling and  forming what we recognize today as the standard offerings for buyers within the STM information industry. A major convergence involving scientific  literature tools and workflows is now taking place, driven by efficiencies in user workflows and spending. This presentation will explore this shift and discuss  how Reprints Desk’s ‘all-in-one’ scientific document management system Bibliogo and similar solutions are emerging to deliver these efficiencies. 
In business there are no geographic boundaries. Employees exchange information regardless of where they are located. Yet copyright obligations often vary  from one country to the next, creating a complex set of challenges for global organizations with employees working in different countries, to use published  content responsibly. From responding to medical information requests to sharing the latest published research findings with colleagues, the intersection of  content use and copyright has the potential to expose organizations to unintended infringement risk. This presentation is focused on the challenges multinational companies face in managing copyright compliance as well as practical suggestions to address  these challenges, including licensing options, employee training and guidelines for the creation of a copyright policy.
 Copyright Pharma-Bio-Med Organisation 2012
Improving Product Literature Workflows
Michael Rai General Manager of Quosa  Elsevier  Product Literature Databases (PLDs) are currently being used by a broad array of teams and groups within life sciences by users who need to access public  information related to their company’s and, in certain cases, competitor products.  Although PLDs may be managed different ways, comprehensiveness,  timeliness, and ease of use are considered key criteria for content management and workflow productivity.  Learn how Elsevier, through the acquisition of  QUOSA, is serving the specific needs of users in pharma, biotech and medical device companies by improving workflows associated with capturing and  managing product literature. 
The Dreaded Inspections and Audits - Leveraging These Positively to Minimise Risk and for Opportunities to Enhance Service Quality 
Janet Davies  Director, Medical Information and Medical Affairs Project Management Gilead  External inspections by regulatory authorities are a fact of life for professionals working in fields like clinical research, pharmacovigilance and medical  affairs. There is scrutiny of pharmaceutical company activities to ensure that risk is minimised and that medicines are used in a safe and effective way.  In  Europe there is a focus on pharmacovigilance regulations, with recent changes placing an even greater emphasis on promoting and protecting public  health.  In the US a number of companies have signed Corporate Integrity Agreements after being fined for having marketed medicines by off-label  promotion. These agreements require changes and greater control of business processes.   Inspections and audits are part of this focus on medicines safety and risk minimisation. For those of us who experience inspections and audits first-hand,  they can be a daunting experience.  It is easy to feel that you are personally under investigation and that being inspected is something to dread. However, inspections and audits can be used as an opportunity to identify improvements and to enhance processes and improve service quality.   In this presentation we will look at inspections and audits and learn how to utilise them to drive quality and continuous improvement.  The perspective of  medical information services will be used to provide real-life examples of how to develop a positive mindset that can be applied in any service  environment. 
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2012 Programme
09:00 - 09:30
09:30 - 09:55
09:55 - 10:25
10:25 - 10:40
TPR as a Strategic Partner – Collaborating with Corporate Pharma Information and Knowledge Management Departments  Mike Gulker  Business Development TPR International  This brief talk will examine the strategic search partnership between TPR and the information departments of some top  pharmaceutical companies.  With TPR meeting the search needs of busy departments, we will show how this particular collaboration is  helping to enhance the value and marketability of the companies’ information departments by enhancing expertise and capacity through  fully customized biomedical, business and pharmaceutical CI search solutions. 
Converse & Refresh   Take time to refuel and relax. Get the energy boost you'll need to make the most of the many opportunities that surround you! All refreshment breaks are  located in the Exhibition Hall. 
10:40 - 11:25
11:25 - 11:55
11:55 - 12:01
12:01 - 12:07
Networking Lunch   Enjoy the local cuisine in this buffet style lunch which offers the opportunity to meet new people or spend time with old friends.
12:17 - 13:45
12:07 - 12:17
Conference Announcements 
Tutorials Sessions
Each tutorial will run in two parallel sessions. Delegates will be able to attend two out of the three options available. Tutorial Session 1: 13:45 - 14:45  Transition Break: 14:45 - 14:55  Tutorial Session 2: 14:55 - 15:55 
13:45 - 15:55
TUTORIAL: Primary Intelligence  
Monika Giese Founder and Principal ICOCI GmbH 
A compulsory component of intelligence work is the utilisation of Primary Intelligence (or Human Intelligence sources. It stands for information  gathered through any form of communication with an individual,  a direct conversation, a telephone interview, a comment made in a group discussion,  a tweet etc. Systematic and targetted Primary Intelligence collection  results in the most current, up to date information and allows to , for example, better  understand indicators of change or how the competitor actually thinks, thus supporting superior and sustainable competitive advantage for your own  organisation.  The basis for successfull Primary Intelligence is the building and maintenance of networks , which, together with the complimentory intelligence  professional skills of elicitation, validation, analysis and synthesis of intelligence findings will deliver superior knowledge and insights.  In details, the tutorial will aim to cover the following (anticipated) topics:  Legal and ethical implications for Primary Intelligence collection  Building and maintaining networks, both inside and outside your company  Outsourcing Primary Intelligence Collections Elicitation: Primary Interviewing Techniques and their value  Example via a Project specific approach  o Why Primary Intelligence?  o Which primary sources to connect to? o What to do with the collected intelligence? o How will the primary sources be contacted? o Delivery of Primary Intelligence findings  This tutorial aimed at all professionals planning to intergrate PI into their skill portfolio, to those that want to built PI collection capabilities within  their organisations and all others interested in the subject matter. The tutorial’s primary goal is to be as interactive as possible, first priority is to  answer all incoming questions from the audience. 
TUTORIAL:  Effectively Marketing the Library - The Steps from Customer Engagement to Measuring Impact based on Lessons Learned with GSK Initiatives Helen Malone Content Portfolio Manager GlaxoSmithKline GlaxoSmithKline (GSK) has a significant investment in a diverse portfolio of published information resources accessible to GSK staff through The Library portal.  It is therefore critical that GSK staff are aware of the wealth of information resources available to them at their desktop.  This presentation will outline GSK’s approach for marketing The Library from initial customer engagement activities, tools and techniques for promoting The Library, lessons learnt and measuring the impact of The Library’s marketing activities.
Chris Shilling Innovation Agent Newhow Knowhow (Formerly with Novartis and Pfizer) The emerging sector of not-for-profit pharmaceutical businesses offers an opportunity to evaluate alternative approaches to Research & Development. Operating in a fast-changing, uncertain regulatory environment, not-for-profit organizations rely on networks of researchers, donors and corporate sponsors to uncover new therapeutic opportunities and secure funding to prosecute them. This workshop will explore: What new approaches to Information and Knowledge Management might best support this evolving world How these new approaches might also have an impact in established life sciences R&D
TUTORIAL: Reimaging Information Management - Informing Business Decisions in a Very Different World.
Converse & Refresh   Take time to refuel and relax. Get the energy boost you'll need to make the most of the many  opportunities that surround you! All refreshment breaks are located in the Exhibition Hall.
15:55 - 16:35
Pharma-Bio-Med Competitor Intelligence Open Forum
With a focus on competitor intelligence, this will be an interactive, open discussion forum encouraging participation from all delegates.  
16:35 - 17:10
Close of Day 
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NOTE: Programme is subject to change at any time             Click here for a printable .pdf programme
International Institute for Information Professionals