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Conference Plenary Sessions
Leveraging Your Best Assets for Competitive Intelligence - Developing and Implementing a Tool for Gathering, Storing and Sharing CI  from Employees 
Denise Carter Associate Director,Head of Knowledge Analytics Merck Serono
Competitive Information and Discovery Targets of Interest – Working with the Scientists 
John Wickenden Information Scientist Eli Lilly 
Implementation of a Digital Copyright License – The Impact on the Service Users  Agnes Díaz Fort  Medical Information Officer Novartis Farmaceutica S.A. 
Elicitation Techniques – Getting Primary Information from Peers and Competitors
Gloria Reyes Reyes Consulting
A good Competitive Intelligence (CI) strategy includes building on known secondary data by developing a comprehensive primary competitive intelligence  program developing the right key intelligence topics and questions. However this primary CI activity is usually directed externally to the company. Another  huge asset in getting a complete CI picture is to leverage knowledge from employees – exploiting their networks with the external world through key  contacts, congresses, etc.  The presentation will take a step-by-step look at developing a tool to systematically gather that data from employees and  enable it to be shared and used to build a complete CI picture.  Focus will also be made on how we made the tool compliant with the ethical and legal  guidelines governing good CI practice. 
The early stage research teams exploring new Targets of Interest have not normally explored the Competitive environment in detail. They usually look at  the molecular biology and bioinformatics aspects, and perhaps look at the journal literature and may also discover other groups looking at the target. In an  attempt to further validate good targets, and to ensure invalid targets are killed off quickly before too much money is wasted, Competitive Information is  now a key tool. Being part of the LIS group and closely aligned to the Competitive Information group ensures that I can provide appropriately scaled CI to the local  discovery scientists. The CI group provide detailed Competitive Information to later stage projects at key decision points and do not have the resources to  support early discovery phases. Being part of a medium sized Discovery site I am able to work closely with the discovery scientists. I am now part of two early stage groups a TOI Forum and  a Target enablement group. I will detail the support I give to the teams and advantages gained. 
You have exhausted all your secondary sources: databases, Internet, public records, and still the answer to your vital question about your competitor  escapes you. But no wonder: most of the information we seek resides in the heads of so-called Know How carriers. These can be experts within your own  company – sales reps, researchers, event planners. Or they can be at your competitors or their environment, such as trade organisations, suppliers,  customers. How do you approach them? We shall present accepted legal and ethical methods called Elicitation Techniques to assist you in making calls and conducting  face-to-face interviews. You will learn how to structure an interview, to win trust and disguise your real intent. The techniques are easily learned, but  require lots of practice!
Intellectual property legislation forbids distribution of scientific publications in electronic format subjected to copyright without permission of publisher.  According to previous license with the Spanish Centre for Reprographic Rights (CEDRO), Medical Department had to answer medical unsolicited requests  attaching paper copies of publications, investing time and resources on irrelevant tasks such as printing, labeling and shipping.  Novartis is the first pharmaceutical company in Spain in signing a “Digital License” agreement with CEDRO that covers distribution of scientific publications  in electronic format. We present the results of a satisfaction questionnaire delivered to service users to evaluate the change towards electronic answers.
© Copyright Pharma-Bio-Med Organisation 2012
What’s in the News? - Web Scraping Technology as a Cost-Effective Solution for News Alerting  David A. Breiner  Senior Knowledge Scientist, Product Discovery Boehringer Ingelheim   Over the past decade, many news resources have become freely and widely available on the Internet.  As a result, the need to subscribe to premium news  services has become less important, while the need to streamline and effectively manage news is greater than ever.  In addition, many web tools have  become extremely reliable for performing various data tasks including extraction, processing, and presentation.  Therefore, an interface utilizing web  scraping capabilities was developed at Boehringer Ingelheim Pharmaceuticals for news alerting purposes in order to achieve maximum value with minimal  expense and manual curation time. 
09:00 - 09:40
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2012 Programme
09:40 - 10:10
10:10 - 10:40
Enjoy an unique and interactive poster session. Browse the posters on display and gather around the presenter for an unstructured discussion. Get more in- depth and propose questions. This session is sure to get your mind flowing and your networking going with this interactive forum!
10:40 - 11:40
Poster Session & Refreshment Break
11:40 - 12:40
KnowledgeExchange™ topics include:  o The Information Analyst’s Toolbox – Which Tools to Use and Why? o New and Emerging Technologies and Delivery Platforms for Bioscience Information o Text Mining and Visualisation – Practical User Experiences and Outcomes o Managing Content – Copyright and Other Rights Management Issues o Use of Social Networking Solutions – Who is Doing What? And the Benefits Are? o The Surge of Science in Asia
KnowledgeExchange™ Report Backs
KnowledgeExchange™ topics include:  o Effective Analysis for Competitive Intelligence   o Synthesis and Reporting for Competitive Intelligence o Sources Used for Competitive Intelligence o Legal and Ethical Issues in Competitive Intelligence o Broadening Your Skill-Set for Competencies in Competitive Intelligence o The Validation Step in Competitive Intelligence
Summaries from each KnowledgeExchange™ discussion group will be shared with all delegates during the conference plenary session.
General Pharma-Bio-Med
Competitor Intelligence
12:40 - 14:00
Networking Lunch   Enjoy the local cuisine in this buffet style lunch which offers the opportunity to meet new people or spend time with old friends.
14:00 - 14:30
14:30 - 15:00
15:00 - 15:10
Closing Remarks Pharma-Bio-Med Organisation 
End of Conference 
Searches, Alerts, Results - Integrated System for related Workflow-Management  The Trend Towards Customized Solutions Karen Jendro, Scientific Information Services Roche Diagnostics Based on our STAR-System (Cuadra) our department implemented a system to streamline the incoming orders for literature-, patent- and  business searches, including the archiving of orders and the management of the complete workflow related to those searches. The poster will show how this basic tool can be used to build highly customized portals to support our customers.  E.g., such  solutions could be the  provision of data to restricted user groups, enriched with extended indexing (taxonomies) or the integration of the handling of our alerts, including the  maintenance of the distribution list of addressees and the automated delivery of results.  As a side effect the system also allows the tracking of orders and financial controlling by offering some analytical functions (to generate statistics on costs,  initiating department, effort etc.)  Some of the most interesting features under development are the semi-automated generation of  search reports out of the system, including upload and  parsing of search results, highlighting (kwic), selection of publications and export into PDF format. 
Making Product Literature Accessible Andrew Carver   Senior Product Manager, QUOSA Elsevier  Users of Product Literature Databases want the easiest possible ways of accessing the articles relevant to their immediate task. That means that the  articles must both be up to date and appropriately qualified. Overall, this gives rise to three main challenges:  Automating the inclusion of the latest articles  Qualifying new content so that it is appropriately categorized Getting the right user interface This poster will show both the interfaces and the “publishing and curation” processes that are available with Elsevier’s QUOSA solution to assure a highly  efficient and also user friendly solution to these challenges.
HER2 Breast Cancer – A Competitive Landscape Analysis Daniela Ranzani  Client Services Executive  Springer This presentation will provide an overview of current treatment practice, identify upcoming catalysts, and predict potential changes to the  standard of care.  A SWOT analysis will highlight unmet needs.  A longitudinal pipeline analysis will provide insight into global drug  development.  A clinical trial map will graphically compare trial and development activity across a selection of compounds.  Licensing status, regulatory  activity, and summaries of efficacy and tolerability data will be included to provide the audience with a complete understanding of the competitive  environment in HER2 breast cancer.
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International Institute for Information Professionals